AI as co-worker, not as feature
Stop treating AI like Google. Start treating it like a team member.
Forty-six episodes touch AI. But the show's distinctive argument — the one you can't find anywhere else in destination-marketing media — is that most DMOs are using AI wrong because they're treating it like a better search engine. The useful mental model isn't Google. It's a new hire. This pillar includes the original AI episodes from late 2024, the AI-adoption deep dives with C.A. Clark, the "brand in the prompt era" argument, and the most recent conversations about what changes when AI becomes the interface between a traveler and a destination.
5 recent episodes.
Is Your Paid Media Strategy Built for a World That No Longer Exists?
Stuart argues AI has crossed from chatbot to co-worker. Adam argues most DMOs are still budgeting for a media world that already moved on.
Are We Treating AI Like Google Instead of a Co-Worker?
C.A. Clark returns. The gap between what AI can do and how most people use it is now the biggest risk in the industry.
Why Aren't DMOs and Vacation Rentals Working Together?
Alex Husner and Annie Holcombe on the relationship the industry keeps avoiding — and what agentic AI is about to do to it anyway.
Will AI Destroy the DMO?
The inaugural episode. The industry's existential question, asked without a safety net. Everything the show does forward builds on this premise.
How Have Our Views Changed After 50 Episodes?
Adam and Stuart revisit their biggest mind-changes. A rare look at hosts willing to be wrong on the record.
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