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Every episode lives on YouTube first. Subscribe to see new episodes the moment they drop — and to watch the disagreement unfold in real time (the faces matter).
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Desties are the people who've decided destination marketing shouldn't sleepwalk into irrelevance. Four ways to be one. Pick whichever fits your life — or go all four.
Apple Podcasts.
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The Destie newsletter is where the argument gets sharpened. Every Thursday we send one question, one disagreement, and one thing you can actually take into Friday's meeting. Written by Adam and Stuart, not a VA.
Free. Unsubscribe anytime. No spam. No "top 10 tourism trends for 2026."
Beyond subscribing
Want to come on the show?
Destination Discourse books named DMO leaders, sitting agency principals, and vendor founders who'll say something real on the record. If you have a take the industry hasn't heard, pitch us.
The rule: you need an argument, not a case study. If your peers would disagree with your take — and you're willing to push back when we disagree with you — we want to hear it.
Pitch a guest appearance → What you get
What Desties actually get.
The Question
Every episode opens with a question nobody else in the industry is asking out loud. You get it before you press play.
The Disagreement
The moment the hosts (or a guest) split. One paragraph. No fence-sitting.
The Takeaway
One specific thing to consider changing this week — at your DMO, your agency, your next board meeting. A move, not a generic insight.
The Community
A standing invitation to push back. Desties reply. Desties argue. Sometimes Desties end up on the show.
What you won't get
What this isn't.
- No "Top 10 tourism trends for 2026." If you can find it in a Skift headline, we're not adding it to your inbox.
- No sponsored features pretending to be editorial. If a sponsor ever appears, it'll be a clearly labeled slot at the bottom.
- No roundups of industry news you already saw. One argument, not every argument.
- No manufactured controversy. If we pick a fight, it's because we're actually picking it.
Who reads it
Who the Desties are.
Destination marketers at every level — from newly-hired coordinators to sitting DMO presidents. Agency principals and vendor leaders trying to calibrate to what their DMO clients are actually thinking. Industry veterans keeping one eye on the next transformation.
If you've already done the basics — read Skift, listened to Adam's Destination Marketing Podcast, attended the conferences — this is the layer on top. The future, not the fundamentals.
Three ways to be a Destie
Thursday's issue is coming.
Every episode, we stage a conversation your industry is quietly having — and wasn't brave enough to have out loud.
Be the reason someone in your organization is more interesting to work with this week.
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