Press kit

Everything you need to cover the show.

Show description, host bios, logos, and the kind of blunt positioning language that doesn't read like it was written by a PR firm.

The show, in one line

The one-liner.

A weekly conversation between a DMO president and an agency founder, recorded with the willingness to disagree in public.

Tagline: The Most Honest Conversation in Destination Marketing.

Manifesto line: No more nodding.

The full description

The paragraph.

Destination Discourse is a weekly podcast co-hosted by Stuart Butler (President, Visit Myrtle Beach) and Adam Stoker (Founder, Brand Revolt). It stages a structured, on-the-record disagreement between a DMO operator and an agency founder about where destination marketing is headed — AI, funding models, residents, measurement, the survival of the DMO as an institution. The audience is called Desties, and includes DMO and CVB staff at every level, agency and vendor leaders, and industry veterans. The show has published 78 episodes, features 50+ named guests, and is owned personally and jointly by Adam and Stuart — not by either host's employer.

Host bios

The hosts.

President, Visit Myrtle Beach

Stuart Butler

2025 Content Marketer of the Year (Content Marketing Institute). Runs the full operator side of a DMO consistently ahead of its peers. Visit Myrtle Beach is the live case study under every argument he makes on the show.

Stuart oversees marketing, product, P&L, stakeholder relations, and the board at Visit Myrtle Beach. He was named 2025 Content Marketer of the Year by the Content Marketing Institute — recognizing his work on Traveling the Spectrum, Charlie's Place, and this show among other projects. Before Visit Myrtle Beach, Stuart was in hotels and online retail. He shows up to every episode with real data, real stakes, and a willingness to be wrong on the record.

Founder, Brand Revolt

Adam Stoker

Founder of Brand Revolt, an agency serving destination marketing organizations. Previously ran Relic Agency; launched Tourism IQ; hosts The Destination Marketing Podcast (400+ episodes). One of the most-recorded voices in the industry.

Adam runs Brand Revolt, an agency that serves destination marketing organizations. Before Brand Revolt, he ran Relic Agency and launched Tourism IQ, a learning platform for the industry. He also hosts The Destination Marketing Podcast, now 400+ episodes deep, which makes him one of the most-recorded voices in the destination marketing business. He brings cross-client pattern recognition and a consistent bias toward owned media, earned relationships, and the long game.

Logos

Logos + brand files.

Three logo tiers: icon mark (square contexts ≤ 64 px), horizontal lockup (web, email, footers), stacked hero lockup (merch, posters, show-open cards). All on an off-white or navy background — never on teal.

Icon mark Download SVG

Icon mark · on dark Download SVG

Wordmark (static) Download SVG

Wordmark · white Download SVG

Usage rules — 24 px minimum clear space, never modify the badge skew, never place on teal. Full design system lives in the show's internal handoff.

78Episodes published

50+Named guests

WeeklyNew episode cadence

~50 minTypical episode length

Press inquiries

Press inquiries, interviews, and bookings.

For press inquiries, booking inquiries, or interview requests — the contact page routes every intent to the right place. For quick press questions, email adam@thebrandrevolt.com.

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