Is Your Paid Media Strategy Built for a World That No Longer Exists?

Is Your Paid Media Strategy Built for a World That No Longer Exists?

A long-overdue one-on-one. Stuart walks through how Visit Myrtle Beach is running Claude Co-Work as a teammate — board decks, stakeholder updates, analytics translation — and makes the case that AI adoption has quietly crossed a line. Adam counters on paid media: most destinations are still running an annual plan when the job has become amplifying content that has already earned attention. The argument lands on measurement, creative risk, and whether the funnel still exists in a form anyone should be modeling.