The future (and survival) of the DMO
If your org still exists in five years, this is how.
The show's longest-running argument — whether DMOs as they're currently structured can survive the combined pressure of AI-powered travel planning, fraying funding models, and resident pushback. We've titled episodes *"Are DMOs Doomed?"*, *"What Happens to DMOs When Everything Changes?"*, *"Is This the Beginning of the End for DMOs?"* — none of them rhetorically. The argument isn't whether destination marketing survives. It's whether the *organization* survives in its current shape, with its current funding, serving its current stakeholders.
8 recent episodes.
Are We Treating AI Like Google Instead of a Co-Worker?
C.A. Clark returns. The gap between what AI can do and how most people use it is now the biggest risk in the industry.
Has Destination Marketing Been Gentrified?
Madden Media's Matt Stiker and Katy Livingston on why every destination is starting to look, sound, and market itself the same way.
Are DMOs Facing an Identity Crisis?
Christian Mengel joins live from an airport with three 2026 predictions — and one uncomfortable question about what a DMO is actually for.
Should DMOs Be Responsible for Visitor Safety?
Jason Holic of Experience Kissimmee on the water-safety work his team has taken on — and whether stewardship is the DMO's job or someone else's.
Are You Committing the Three Deadly Sins of Board Governance?
Bill Geist on the three board-governance failures hiding underneath most DMO problems — and how to fix each one.
Will AI Destroy the DMO?
The inaugural episode. The industry's existential question, asked without a safety net. Everything the show does forward builds on this premise.
What Happens to DMOs When Everything Changes?
A solo, therapy-style episode Stuart opens up in. Widely cited by guests in later episodes as the moment the show earned its reputation.
How Have Our Views Changed After 50 Episodes?
Adam and Stuart revisit their biggest mind-changes. A rare look at hosts willing to be wrong on the record.
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Desties are the people who've decided destination marketing shouldn't sleepwalk into irrelevance. Three ways to be one. Pick whichever fits your life — or go all three.
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