DESTINATION DISCOURSE
Episode 72 March 12, 2026 · 57 min · with Jason Holic

Should DMOs Be Responsible for Visitor Safety?

Jason Holic of Experience Kissimmee on the water-safety work his team has taken on — and whether stewardship is the DMO's job or someone else's.

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#real job#future of the dmo
The question we're arguing about this week

Should DMOs Be Responsible for Visitor Safety?

Jason walks through Experience Kissimmee's water-safety program — unambiguously outside the traditional demand-generation remit, and arguably the most valuable thing the DMO does. The conversation keeps returning to the bigger question: is the DMO the fuel of the tourism engine, or the mechanic? Adam pushes back that chasing side quests dilutes the core. Stuart's view has shifted.

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The guest

  • Jason Holic

    Experience Kissimmee
Keep arguing

If this got you thinking, so will these.

EP 076 · APR 9, 2026

Are We Treating AI Like Google Instead of a Co-Worker?

C.A. Clark returns. The gap between what AI can do and how most people use it is now the biggest risk in the industry.

with C.A. Clark 56:10
EP 075 · APR 2, 2026

Has Destination Marketing Been Gentrified?

Madden Media's Matt Stiker and Katy Livingston on why every destination is starting to look, sound, and market itself the same way.

with Matt Stiker and Katy Livingston 57:49
EP 074 · MAR 26, 2026

Why Aren't DMOs and Vacation Rentals Working Together?

Alex Husner and Annie Holcombe on the relationship the industry keeps avoiding — and what agentic AI is about to do to it anyway.

with Alex Husner and Annie Holcombe 52:24
Three ways to be a Destie

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