DESTINATION DISCOURSE
Guest profile

Jason Holic

Chief Marketing Officer, Experience Kissimmee

What they brought

A live case study for destination stewardship as a core DMO function, not a side quest.

Bio

Jason runs marketing at Experience Kissimmee. He came on the show to talk about something most DMOs wouldn't claim as their remit at all: water safety. The conversation kept returning to a bigger question — is a DMO the fuel of the tourism engine, or the mechanic?

Featured episodes

Episodes featuring Jason.

EP 072 · MAR 12, 2026

Should DMOs Be Responsible for Visitor Safety?

Jason Holic of Experience Kissimmee on the water-safety work his team has taken on — and whether stewardship is the DMO's job or someone else's.

with Jason Holic 56:32
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