Guest profile
Katy Livingston
Partner, Madden Media
What they brought
Clear language for why destination creative has flattened — and what fixing it would actually cost.
Bio
Katy partners with Matt Stiker at Madden Media and came on the show with the sharper version of a take most destination creatives are afraid to say out loud: committee-approved marketing produces committee-forgettable work, and nobody in the room wants to name it.
Three ways to be a Destie
Become a Destie.
Every episode, we stage a conversation your industry is quietly having — and wasn't brave enough to have out loud.
Desties are the people who've decided destination marketing shouldn't sleepwalk into irrelevance. Three ways to be one. Pick whichever fits your life — or go all three.
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