C.A. Clark
AI Strategist, Independent
Why 'I already use ChatGPT' is not the same thing as using AI, and what to change.
C.A. is an AI strategist who spends his days helping organizations close the gap between what AI can do and how most of their people are actually using it. He's the show's most-returned-to guest on AI — and the source of the frame that became a pillar: *"stop treating it like Google, start treating it like a co-worker."*
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